I bet you were thinkin', "Now why don't he write?"

I can’t believe that it has been just over a year since I’ve had anything to say (on this blog, at least). Then again, seven posts in two years isn’t being that chatty in the first place.

But I digress...

The Mac App Store seems to be shaping up as another great success story for both Apple and the participating developers. We too have a title slated for inclusion in the Mac App Store, but that’s not what this post is about. Instead, this post is about what is not in the App Store — namely BurnToDisc and ImageArchiver.

The reason they are not in the store is quite simple: they are not stand-alone applications and therefore don’t meet one of the most basic criterion for inclusion in the Mac App Store. Instead, they are plug-ins that add value to existing applications, namely Aperture, iPhoto and Lightroom.

So some of our products can’t join the party — that’s okay. But there is one very disappointing side effect to the introduction the Mac App Store: the Software Downloads page, which provided a searchable database for software by both Apple and other software companies, is essentially gone. You can still sort of get to it by way of Aperture by selecting the Aperture Plug-Ins... item from Aperture’s application menu, but I fear that too will change with the next update to Aperture. It’s a shame that the Software Downloads page is gone, as it brought quite a bit of traffic to developers’ websites, Blue Room’s included.

So for now, we’re in search of a replacement marketing avenue for our little collection of non-Application Macintosh software. Hopefully, we’ll have something more to say a little sooner than next year.